DAM

The most important functions of a DAM system

A DAM acts as a central library for all your digital content.

1. Storage and organization:
   
   • Assets are stored with metadata (such as tags, product IDs, licensing information).
   • You can search by keywords, categories, product groups, etc.
2. Version control:
   • Any changes to a file are saved as a new version.
   • You can view or restore previous versions.
3. Rights Management:
   • You decide who has access to which files.
   • Useful for collaborating with external agencies or partners.
4. Automatic formats and optimization:
   • One original image can be automatically converted to multiple formats (web, mobile, print).
   • This saves time and prevents errors.
5. Integration with other systems:
   • DAM systems can be linked to PIM, CMS, e-commerce platforms such as Magento, and marketing tools.
   • This way, assets are automatically available in the right places.
6. Workflows and Approval:
   • You can set certain assets to be approved before they are published.

When is a DAM really essential?

• You have thousands to tens of thousands of products.
• Each product has multiple visual assets.
• You work with multiple sales channels and markets.
• Your team consists of multiple stakeholders (marketing, sales, product management).
• Your content must be able to be published quickly and error-free.

Read more about the Fonda DAM here.