DAM
Definition
A DAM (Digital Asset Management) system is a software platform that allows companies to centrally store, manage and share digital files such as images, videos, and documents in an organized and controlled manner.
The most important functions of a DAM system
A DAM acts as a central library for all your digital content.
- Storage and organization:
- Assets are stored with metadata (such as tags, product IDs, licensing information).
- You can search by keywords, categories, product groups, etc.
- Version control:
- Any changes to a file are saved as a new version.
- You can view or restore previous versions.
- Rights Management:
- You decide who has access to which files.
- Useful for collaborating with external agencies or partners.
- Automatic formats and optimization:
- One original image can be automatically converted to multiple formats (web, mobile, print).
- This saves time and prevents errors.
- Integration with other systems:
- DAM systems can be linked to PIM, CMS, e-commerce platforms such as Magento, and marketing tools.
- This way, assets are automatically available in the right places.
- Workflows and Approval:
- You can set certain assets to be approved before they are published.
When is a DAM really essential?
- You have thousands to tens of thousands of products.
- Each product has multiple visual assets.
- You work with multiple sales channels and markets.
- Your team consists of multiple stakeholders (marketing, sales, product management).
- Your content must be able to be published quickly and error-free.
Read more about the Fonda DAM here.
Related terms
Good product data is the basis of every B2B webshop.
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent