Your product data as the foundation of your B2B growth.
Fonda gives you one central place for all product information — correctly, fully and automatically synchronized with your webshop, your customers, and your ERP. No more copy-paste. No more outdated customer information.
finds product data crucial
has data that is incorrect
cause of dropout in B2B e-commerce
Do you recognize this?
Product info is spread over Excel files, the ERP, email conversations and sometimes a shared drive. When a price or specification changes, you have to manually update multiple locations — and you're never sure if there's the right version everywhere.
Customers sometimes receive outdated technical data sheets. Representatives are working with product lists from three months ago. And you spend hours synchronizing information instead of campaigns, product development, or customer communication.
Fonda solves this with a centralized PIM and DAM — the basis of any good B2B platform.
Fonda changes your day
Customer-specific prices
Customer logs in, sees their own price, orders themselves — you don't have to do anything
Ordering on behalf of the customer
Representative places order directly in Fonda — automatically goes to ERP
The customer can access documents himself
The customer himself consults all invoices in his portal, at any time
Stock is transparent
Stockinfo is visible to the customer in real time — no more questions
Trusted by these B2B companies
Fonda as one source of truth
PIM — Product Information Management
All product data in one place: descriptions, specifications, prices, units, categories. In multiple languages. With AI enrichment that converts raw data into complete product sheets. Each change is automatically propagated to your web shop and customer portal.
DAM — Digital Assets (Available for Free)
Product photos, technical drawings, certificates, user manuals — all centrally stored and linked to the right products. Customers and distributors can always download the latest version.
From product data to turnover
Correct and complete product data is not only an internal benefit — it has a direct impact on your turnover. Customers who find the right information have less doubts and order more often. Fewer return questions. Fewer incorrect orders. More trust in your brand.
On average, companies that work through Fonda see an increase of 50% in online sales. Much of that growth starts with better product data.
For those who don't have a webshop yet
You don't need to be ready for an entire B2B webshop to start today. Fonda Basic gives you a free central library for all your product photos, datasheets, and specs.
That's the foundation of your future B2B platform — and you're laying it today, for €0. No credit card required. No obligation.
When you're ready to let customers order online, the step to a full platform is a small step.
“Our new webshop is really a world apart from the previous one — fresh, user-friendly and completely up to date.”
Team Belsack
A Belgian family business specializing in the sale of wood and related building materials.
Lay the foundation of your B2B platform today
Schedule a 30-minute demo. We'll show you the platform based on your sector and your way of working. No sales pitch — just an honest conversation about whether Fonda is right for you.