B2B e-commerce can look like this too
Webshop, customer portal, and product management for wholesalers and manufacturers (SMEs). One platform that integrates with your ERP.
Trusted by these B2B companies
“A nice, handy ordering and communication tool for our customers and a rewarding source of information for our sales team.”
Heidi Reynaert
Demand, Pricing & Customer Service Manager (Milcobel/Dupont Cheese)
From product data to sales — Fonda takes care of it.
Fonda bundles everything a manufacturer or wholesaler needs to serve business customers online. No patchwork of tools, but one integrated platform that works as an extension of your ERP.
B2B Webshop
Your business customers order themselves, 24/7 - at their own price, from their own catalog. No manual quotes, no phone calls for every order.
- Customer-specific prices & catalogues
- Fast reordering & bulk orders
- Mobile-friendly for buyers and sales reps
Customer portal
View invoices, track orders, request quotes — all without contacting your team. Fewer emails, more customer satisfaction.
- Order history & invoices
- Request & approve quotes
- Roles by customer or department
PIM — Product Data
Tens of thousands of products, multiple languages, technical sheets and images — all centrally managed and automatically up to date in your webshop.
- Bulk import & AI product data enrichment
- Multiple languages & units
- Always correct information for customers and sales
DAM — Digital Assets (Free)
Technical drawings, product photos, certificates, user manuals — linked to the right products and always available to your customers.
- Centralized Media Library
- Automatically linked to products
- Easy to share with customers & distributors
ERP integrations
No double entry, no errors due to manual synchronization. By default, Fonda connects with the most commonly used ERP systems so that prices, stock and customer data are always accurate.
- Standard connectors for SAP, Business Central, AFAS, Exact...
- Real-time synchronisation of prices & stock
- Also compatible with CRM and other tools
Add-ons
Our add-ons make Fonda even more versatile. And as always, we offer transparent monthly pricing.
- Kiosk
- PunchOut integration
- Configure Price Quote (CPQ)
- Agent connector
- Extra storage
- …
All these components operate using the same product data and the same ERP integration.
No more disconnected tools that you have to manually sync with each other.
The power of today's B2B commerce
Give your B2B customers a B2C experience with Fonda. You do this by smartly managing product information centrally so that your webshop is always up to date, with the correct price per customer. Self-service has become a matter of course for consulting quotes, invoices and orders.
Concrete results
More online sales (average)
Efficiency boost per employee
Make over a hundred thousand products available online
“Our new webshop is really a world apart from the previous one — fresh, user-friendly and completely up to date.”
Team Belsack
A Belgian family business specializing in the sale of wood and related building materials.
De sterkste e-commerce oplossing voor KMO's
Designed from day one for the Belgian and EU markets. Transparent pricing, in-depth integrations, and everything your sales team needs — no additional licensing fees or detours.
No surprises at the end of the month.
SaaS platforms grow with your bill. Not Fonda. Fixed monthly price, no matter how much you grow.
Built for your customers. Not modified afterwards.
Designed for the Belgian and European markets. No workarounds, just a platform that fits.
Your sales sell more. With less effort.
Representatives order directly on behalf of their customers. Distributors get their own login with specific rights per region. Less phone calls, less email, more sales.
Ready to pair. Ready to grow.
Standard integrations with the most common ERPs and CRMs, plus AI that automates data parsing and input. Your team focuses on customers — not copy-and-paste.
FAQs
No, Fonda works with fixed prices, regardless of the number of users or the number of SKUs. So no surprises. Check prices here.
Basic (gratis) centraliseert jouw productafbeeldingen, digitale assets en metadata. Essentials (€950/maand) zet jouw producten online en laat klanten offertes aanvragen. Professional (€1.450/maand) voegt online bestellen, het self-service portaal en de ERP-koppeling toe. Enterprise (op maat) breidt uit met CPQ, klantenbinding en CRM-koppeling. Bekijk de prijzen in detail. Bekijk hier de prijzen.
Fonda connects with all major ERPs, such as: Microsoft Dynamics 365 Business Central, SAP Business One, SAP S4/Hana, AFAS, Exact... Learn more about integrations here.
On average, expect the platform to go live within one month. AI accelerates the import and enrichment of product data. The ERP integration is handled via standard connectors; the timeline for this partly depends on the party managing your ERP. This is followed by comprehensive training to ensure your team gets off to a smooth start.
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Built specifically for Belgian SMEs with 20—300 employees · Support from Ghent