Everything starts with good product data. Download our checklist! 

Your B2B platform at a competitive monthly price

As an SME, you get: e-commerce, customer portal, product management (PIM) and digital asset management (DAM). Supported by AI, of course. See it as a necessary extension of your ERP. Optimized for the European B2B market.

Trusted by these B2B companies

“A nice, handy ordering and communication tool for our customers and a rewarding source of information for our sales team.”

Dit is een foto van Heidi Reynaert

Heidi Reynaert

Demand, Pricing & Customer Service Manager (Milcobel/Dupont Cheese)

Op dit beeld zie je iemand via een laptop Fonda van Dupont Cheese gebruiken
The problem for manufacturers and wholesalers

Removing digital obstacles for good

As a manufacturer or wholesaler, you always face specific digital challenges. Fonda is finally tackling them all. Here are some of the most common obstacles.

Get a big product catalog under control

Get (ten) thousands of products with comprehensive technical information, multiple languages, and multimedia files under control.
SOLUTION: Managing product data with PIM system
View solution

Enabling B2B online sales

Being able to communicate prices online in a clear way per customer group or even per customer. In addition: different types of prices per product category, configurable products, etc.
SOLUTION: B2B webshop with customer-specific prices
View solution

Multi-channel
support the buying process

Customers want to order 24/7 by phone, email, and via a web portal on both smartphones and laptops. Support via chat, whatsapp, generating quotes, etc.
SOLUTION: Self-service portal for business customers
View solution

Involve customers and build long-term customer relationships

Automatic communication is essential to maintain customer relationships, such as follow-up emails after purchase, promotions, rewards, loyalty,...
SOLUTION: Customer loyalty with automation
View solution
The solution is Fonda

The power of today's B2B commerce

Give your B2B customers a B2C experience with Fonda. You do this by smartly managing product information centrally so that your webshop is always up to date, with the correct price per customer. Self-service has become a matter of course for consulting quotes, invoices and orders.

Concrete results

+50%

More online sales (average)

15%

Efficiency boost per employee

>99k

Make over a hundred thousand products available online

“Our new webshop is really a world apart from the previous one — fresh, user-friendly and completely up to date.”

Logo van Belsack

Team Belsack

A Belgian family business specializing in the sale of wood and related building materials.

Afbeelding van de Belsack webshop in actie op een computerscherm
Unlike other players

The strongest e-commerce solution for Belgian manufacturers & wholesalers

Icoon voor Fonda sterkte 9

Don't miss out at the end of the month

Fixed price per module without sky-high licensing costs, with transparent and predictable CapEx and OpEx. No surprises like many SaaS products!

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Based on in-depth Belgian know-how

Designed for the Belgian (& EU) market: tailored to the business customers of manufacturers and wholesalers (SMEs).

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Give access to your distributors

Distributor rights and roles is standard in a specific region. This is a login with specific features.

Icoon voor Fonda sterkte 1

A boost to your current digital tools

Standard links with the most important and most used
ERPs and CRMs.

Icoon voor Fonda sterkte 4

More orders by and for your customers

“Impersonation” role so that sales people can easily place orders on behalf of their customers

Icoon voor Fonda sterkte 10

Let AI unburden you

Data parsing and input supported by realistic application of Artificial Intelligence (AI)

FAQs

Does the price depend on the number of users or the number of SKUs?

No, Fonda works with fixed prices, regardless of the number of users or the number of SKUs. So no surprises. Check prices here.

Do I need to invest in all four Fonda modules immediately?

No, only the “Core” module is always necessary, because it is the basis for everything else: it includes the integrations. The choice for the other modules: Customer Order, Customer Portal or Customer Engagement depends on the specific needs of your organization. Check prices here.

What features are all included in Fonda?

The functionalities offered are based on our years of experience and, in most cases, are certainly sufficient to meet all needs. If anything extra is needed, we will look into this with you. Items that are not needed can be deactivated, but this does not affect the price. See the modules in detail.

Which ERPs can Fonda connect to as standard?

Fonda connects with all major ERPs, such as: Microsoft Dynamics 365 Business Central, SAP Business One, SAP S4/Hana, AFAS, Exact... Learn more about integrations here.

What is the typical lead time to get Fonda up and running?

On average, count on 3 months to get everything up and running. The platform itself is being set up very quickly. The time to enter/import/enrich product data depends on the amount, but artificial intelligence provides a boost here. To connect to your ERP system, we use standard connectors to increase speed. Then, of course, we will provide in-depth training so that your team gets off to a flying start. See how Fonda works.

What is a Customer Enablement Platform?

A Customer Enablement Platform (CEP) is a digital solution designed specifically to address the biggest challenges faced by B2B SMEs. The platform consists of various modules that aim to improve efficiency and customer satisfaction through optimized data flows and integrations with systems such as ERP, CRM and PIM. The four main modules are Core, Customer Order, Customer Portal, and Customer Engagement. These modules support the entire B2B customer journey, from onboarding to purchasing and customer support, and include features such as product management, self-service, and personalized customer interactions. Learn more about the platform here.

Kevin Braem, CEO Starring Jane en oprichter van Fonda

Curious about Fonda's impact on your organization?

Kevin is happy to tell you more during a short (online) demo by Fonda.