Your B2B platform at a competitive monthly price
As an SME, you get: e-commerce, customer portal, product management (PIM) and digital asset management (DAM). Supported by AI, of course. See it as a necessary extension of your ERP. Optimized for the European B2B market.

Trusted by these B2B companies
“A nice, handy ordering and communication tool for our customers and a rewarding source of information for our sales team.”

Heidi Reynaert
Demand, Pricing & Customer Service Manager (Milcobel/Dupont Cheese)

Removing digital obstacles for good
As a manufacturer or wholesaler, you always face specific digital challenges. Fonda is finally tackling them all. Here are some of the most common obstacles.
Get a big product catalog under control
Enabling B2B online sales
Multi-channel
support the buying process
Involve customers and build long-term customer relationships
The power of today's B2B commerce
Give your B2B customers a B2C experience with Fonda. You do this by smartly managing product information centrally so that your webshop is always up to date, with the correct price per customer. Self-service has become a matter of course for consulting quotes, invoices and orders.
Concrete results
More online sales (average)
Efficiency boost per employee
Make over a hundred thousand products available online
“Our new webshop is really a world apart from the previous one — fresh, user-friendly and completely up to date.”

Team Belsack
A Belgian family business specializing in the sale of wood and related building materials.

The strongest e-commerce solution for Belgian manufacturers & wholesalers
Don't miss out at the end of the month
Fixed price per module without sky-high licensing costs, with transparent and predictable CapEx and OpEx. No surprises like many SaaS products!
Based on in-depth Belgian know-how
Designed for the Belgian (& EU) market: tailored to the business customers of manufacturers and wholesalers (SMEs).
Give access to your distributors
Distributor rights and roles is standard in a specific region. This is a login with specific features.
A boost to your current digital tools
Standard links with the most important and most used
ERPs and CRMs.
More orders by and for your customers
“Impersonation” role so that sales people can easily place orders on behalf of their customers
Let AI unburden you
Data parsing and input supported by realistic application of Artificial Intelligence (AI)
FAQs
No, Fonda works with fixed prices, regardless of the number of users or the number of SKUs. So no surprises. Check prices here.
No, only the “Core” module is always necessary, because it is the basis for everything else: it includes the integrations. The choice for the other modules: Customer Order, Customer Portal or Customer Engagement depends on the specific needs of your organization. Check prices here.
The functionalities offered are based on our years of experience and, in most cases, are certainly sufficient to meet all needs. If anything extra is needed, we will look into this with you. Items that are not needed can be deactivated, but this does not affect the price. See the modules in detail.
Fonda connects with all major ERPs, such as: Microsoft Dynamics 365 Business Central, SAP Business One, SAP S4/Hana, AFAS, Exact... Learn more about integrations here.
On average, count on 3 months to get everything up and running. The platform itself is being set up very quickly. The time to enter/import/enrich product data depends on the amount, but artificial intelligence provides a boost here. To connect to your ERP system, we use standard connectors to increase speed. Then, of course, we will provide in-depth training so that your team gets off to a flying start. See how Fonda works.
A Customer Enablement Platform (CEP) is a digital solution designed specifically to address the biggest challenges faced by B2B SMEs. The platform consists of various modules that aim to improve efficiency and customer satisfaction through optimized data flows and integrations with systems such as ERP, CRM and PIM. The four main modules are Core, Customer Order, Customer Portal, and Customer Engagement. These modules support the entire B2B customer journey, from onboarding to purchasing and customer support, and include features such as product management, self-service, and personalized customer interactions. Learn more about the platform here.

Curious about Fonda's impact on your organization?
Kevin is happy to tell you more during a short (online) demo by Fonda.