Why does B2B commerce still often feel like it's 2005? By now, it is already 2026 and 70% of B2B buyers expect a digital-first experience. Only 30% of SMEs offer an optimal online experience.
Explore
- B2C experiences that raise the bar for B2B.
- Practical insights to increase your digital strength.
- AI applications that give B2B customers a significantly better user experience.
For whom?
For SMEs that want to offer their B2B customers the experience they expect in 2026.
What can you expect in concrete terms?
- The gap between B2C and B2B
B2B e-commerce lags behind B2C in ease of use, speed and customer focus. - Digital maturity & culture
Digital growth requires not only technology, but also a culture that embraces change. - Trends that are changing B2B
New expectations around self-service, AI, and customer experience are transforming B2B environments. - Practical steps for B2B
A concrete roadmap helps B2B companies successfully raise the bar. - Case study & demo
We show how a B2B company digitized with Fonda, including a demo with AI. - Key takeaways and Q&A
We summarize the most important insights and answer questions from the audience.
