Linking ERP with a webshop for SMEs
Without a consultant. Without a custom project. With Fonda, you can connect your ERP to your B2B webshop or customer portal in weeks, not months. Plug and play. Without an IT circus.
Trusted by these B2B companies
Many Belgian SMEs with a well-running ERP are up against the same wall when they want to grow via e-commerce
You asked for a quote for a webshop connection — and almost fell out of your seat.
Consultants talk about “complex integrations” and send quotes ranging from €50,000 to €150,000. For an SME, that is not justifiable.
Orders still arrive by mail or phone — and are retyped manually.
Your employees manually click orders into the system. Typos, wrong SKUs, delay. Every day, over and over again.
Your customers are calling to ask if something is in stock — because your website is wrong.
Prices are wrong. Inventories are out of date. You want to solve it, but a direct link to your ERP seemed too complex.
You've tried to connect before — and it turned into an 8-month project.
Consultants, spreadsheets, endless meetings. And ultimately, something that only works half way and requires constant maintenance.
The smart middle ground between “doing nothing” and an expensive custom project
Live in weeks, not months. That's how it works.
Most customers go live within 4 to 8 weeks of launch. Compared to 6 to 18 months with traditional customized programs.
Step 1 — Connect ERP via connector
Duration: 4 - 8 weeks (via standard API)
Fonda has standard connectors for the most common ERP systems: SAP, Microsoft Dynamics Business Central, Exact Online, Odoo, AFAS and more. No customization required. Not an IT project. You choose your ERP, we connect.
Step 2 — Enrich your product data
Duration: depending on catalog size, an average of 1—3 weeks
Your ERP includes SKUs, prices, and inventory — but no marketing content. Fonda's built-in DAM and PIM let you easily add product descriptions, images, specifications, and translations. The AI module automatically fills in where data is missing. You validate, we process.
Step 3 — Publish to your channels
Duration: 1—2 weeks before go-live
Once your data is complete, publish your products to your B2B webshop, customer portal, or other sales channels. Orders are automatically returned to your ERP. Synchronize prices and stocks in real time. No more manual work.
Works with your ERP — hassle-free
Fonda has standard connectors for the most common ERP systems at SMEs, below is a selection:
“Everything on the front end looks amazingly simple and structured for users. The feedback to the ERP is also perfectly arranged.”
Koen Van Der Chairs
Project Manager at Dupont Cheese (Milcobel)
Discover what's possible with your ERP in 30 minutes
No sales call. Not a standard demo. A real ERP scan: we will look at your situation, you will receive concrete advice.
What you get out of the scan:
- A concrete picture of how your ERP can be connected to e-commerce
- Insight into what steps are required for your specific system
- A fair assessment of the timeline and investment — no surprises afterwards
- Answers to your specific questions without detours
Every month, we schedule a limited number of free scans. Reserve your spot quickly!
ERP integration FAQ
These are the questions we hear most often from B2B companies that are considering an ERP connection with a B2B webshop or customer portal.
Traditional custom integrations quickly cost €50,000 to €150,000, excluding annual maintenance. With Fonda, you work on the basis of a monthly subscription, without a major upfront investment. The exact cost depends on your ERP system, catalog size and desired modules. In our free ERP scan, we give you a concrete assessment of your situation.
With Fonda's standard connectors, most customers go live within 4 to 8 weeks. This is in stark contrast to traditional customized processes that can take 6 to 18 months. The exact turnaround time depends on the complexity of your product catalog and any customer-specific requirements.
Yes. Fonda has a standard connector for Exact Online (both Exact Globe and Exact Online). The link automatically synchronizes SKUs, prices, customer-specific discounts and inventory levels. Orders that arrive via your webshop or customer portal are automatically returned to Exact. No more manual retyping.
You manage ERP operational data: stocks, orders, prices, customer data. But e-commerce requires more: product descriptions, images, specifications, translations. That is the role of a PIM (Product Information Management). Fonda combines both: it links your ERP and offers a built-in PIM to enrich your product data for online use.
In most cases, no. Fonda works with plug-and-play connectors for the most common ERP systems. Only very specific business processes or exceptional integrations may require additional configuration — but even then, you'll avoid a fully customized project.
Yes. Fonda is designed for B2B companies with extensive catalogues, up to tens of thousands of SKUs. The AI module helps to quickly enrich product data, generate descriptions and make translations. This way, you can scale without your team having to manually enter everything.
Get in touch. We are constantly expanding our connector library and are happy to see if your ERP system can be supported. Even less common systems can often be integrated via our API framework.
Ready to make your ERP work for your business?
Every month, we plan a limited number of free ERP scans in for Belgian SMEs. Reserve your spot and discover what's possible in 30 minutes — no obligation.
... or download the free checklist first: 'From ERP to digital growth'