Blog

Read here the expertise we have collected over the years in the field of digitization of B2B companies. The focus is on: managing company data, making e-commerce solutions more efficient and strengthening customer loyalty.

Why Fonda chooses Akeneo PIM within our B2B e-commerce platform
Operational

Why Fonda chooses Akeneo PIM within our B2B e-commerce platform

Akeneo PIM offers the best balance between functionality, cost efficiency and flexibility.
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The Digital Product Passport is coming
Advice

The Digital Product Passport is coming

From 2027, the Digital Product Passport (DPP) will be mandatory on the European market, goodbye bar code.
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E-invoicing via Peppol mandatory from 2026: what manufacturers and wholesalers need to know
Operational

E-invoicing via Peppol mandatory from 2026: what manufacturers and wholesalers need to know

From 1 January 2026, e-invoicing will be mandatory for all Belgian B2B companies subject to VAT.
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Why is the B2B customer journey crucial for manufacturers and wholesalers?
Customer loyalty

Why is the B2B customer journey crucial for manufacturers and wholesalers?

By gaining insight into this journey, you can optimize your marketing strategies.
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What makes a B2B webshop different from a B2C webshop?
Advice

What makes a B2B webshop different from a B2C webshop?

We will delve deeper into the things that a B2B webshop should definitely meet.
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What does the European Accessibility Act mean for B2B companies?
Advice

What does the European Accessibility Act mean for B2B companies?

The European Accessibility Act is a European directive, abbreviated as the EAA. As of June 28, 2025, it will be effective throughout the European Union (EU).
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The increasing role of AI in B2B sales and marketing
AI & automation

The increasing role of AI in B2B sales and marketing

In the rapidly changing world of B2B sales and marketing, artificial intelligence (AI) is playing an increasingly important role.
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Increase your B2B efficiency with data-driven decision making
Advice

Increase your B2B efficiency with data-driven decision making

In the B2B market, making decisions based on data is essential for success.
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How a PIM System Can Transform Your Product Management
Operational

How a PIM System Can Transform Your Product Management

Take your product management to the next level with a PIM system.
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The changing role of partners in the distribution chain
Trend

The changing role of partners in the distribution chain

The idea that manufacturers approach end customers directly can cause resentment among partners in the distribution chain.
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These 12 challenges are stopping you from growing more
Advice

These 12 challenges are stopping you from growing more

As a pacesetter or leader, you undoubtedly recognize these common challenges.
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No more business-to-business as usual
Trend

No more business-to-business as usual

Eliminate digital obstacles so that your organization & customers can grow together.
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Kevin Braem, CEO Starring Jane en oprichter van Fonda

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