About us
From years of experience with SMEs, such as manufacturers & wholesalers, we noticed that the same digital challenges are recurring and we therefore decided to offer an out-of-the-box solution.
A B2C experience for the B2B market
Fonda has one clear mission: to empower B2B wholesalers and manufacturers to provide the same unparalleled shopping, customer and service experience that consumers have come to expect from Sphere whether Coolblue. We make it possible for SMEs to offer this experience to their customers by focusing on:
- Smart product data management to minimize errors, offer automatic links to ERP, AI support,... and ensure 100% correct data
- Online sales boost through accurate product data, customer prices, stock info, easy reordering or reordering,...
- A user-friendly self-service portal that allows customers to access their data, orders and administration anytime, anywhere
- Automated customer interactions via email, notifications and messages, helping customers feel understood and increasing turnover and efficiency
“We believe that B2B wholesalers and manufacturers want to offer their customers an unparalleled, error-free and personalized experience that they are used to as consumers in a B2C environment.”
Affinity with the Belgian SME
The goal is to provide the Belgian B2B market with the tools and technology to streamline processes and take customer focus to the next level. We help manufacturers and wholesalers provide their customers with the same fluid and personal experience that consumers value every day in the B2C world.
Transform your business and make a difference in the SME market. Together, we will bring your digital transformation to the highest level.

Curious about Fonda's impact on your organization?
Kevin is happy to tell you more during a short (online) demo by Fonda.