About us
From years of experience with SMEs, such as manufacturers & wholesalers, we noticed that the same digital challenges are recurring and we therefore decided to offer an out-of-the-box solution.
Our mission: a B2C experience in a B2B market
Business buyers are consumers too. In the evening, they order from Amazon, track their package to the minute, and expect to see their price without having to call. At work, they log into a customer portal from ten years ago: no customer pricing visible, no order status, just a phone number.
Fonda gives B2B wholesalers and manufacturers the same convenience their customers already know from B2C, while handling the complexity that B2B inherently requires: customer-specific pricing, tiered discounts, quotes alongside direct sales, and integration with the ERP system the company already runs on.
"We believe that B2B wholesalers and manufacturers want to offer their customers a flawless, personal experience—the same one they are used to as consumers themselves."
This is what B2B e-commerce can also look like
Many SMEs considering a B2B platform have been through this before: a subscription that gets more expensive every quarter, an implementation that drags on, or a tool that was actually built for a completely different scale.
Fonda is designed for manufacturers and wholesalers with 20 to 300 employees in Belgium and the EU. This translates into three choices that SMEs will immediately recognize:
- A fixed monthly price, with no fees per user, per SKU, or per order.
- Standard connectors for the most common ERP systems in this market: SAP, Business Central, AFAS, Exact.
- An implementation that takes an average of one month, not a year.
Companies like Dupont Cheese, Vande Moortel, Belsack, and Fashion For Cycling use Fonda today to serve their business customers online.
The team
Successful digitalization depends entirely on the people behind it. That’s why there is no Fonda without our team of passionate experts!
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent