DAM system for SMEs
Your product photos, technical sheets, and instructional videos are worth their weight in gold, but where are they located? Fonda DAM is the central place for all your product assets — connected to PIM, available to anyone who needs access to them. No more, no less.
Trusted by these B2B companies
Somewhere in a shared drive, there's the right product photo. No one knows where anymore.
The photos are everywhere — and therefore nowhere.
Dropbox from the marketing team. Shared disk on the server. Photographer's personal folder. Attachment to an email from eight months ago. You know they're there, but searching over and over again takes more time than creating new ones.
Someone is publishing the wrong version. Again.
You had the product photo updated after a redesign. But the webshop still has the old one. In the dealer catalog, too. And in the brochure that will be printed next month. Version control via file names like “foto_v3_DEFINITIEF_2.jpg” does not work.
Your dealer or partner requests assets — and you have to forward them manually.
A distributor wants product images. A reseller wants data sheets in French. A marketing agency wants the right logo. Every time an email exchange, every search, every time the question: am I sending the correct version now?
What Fonda DAM is — and what it deliberately isn't.
What Fonda DAM does in concrete terms
Fonda DAM is not an archive that you set up and forget. It's the layer between your product content and your sales channels — so that the right photo, datasheet, and video appear automatically in the right place, always in the latest version.
Everything in one place. Easily searchable.
Product photos, videos, PDF data sheets, technical drawings, certificates, logos — no longer spread over three drives and a mailbox, but in one central library. Searchable by name, tag, category, or file type. Finding the right asset takes seconds, not fifteen minutes.
Upload once. Use anywhere.
A product photo that you load into Fonda DAM is immediately available for your PIM, your B2B webshop, your customer portal, and any other application you add later. No copies in separate systems, no manual synchronization between tools. One source. Always correct. Everywhere at the same time.
Simple to use. Start immediately.
No server setup, no software installation, no configuration of a link. Fonda DAM runs in the cloud, is included in Fonda Basic and works from the first upload. The only barrier is deciding to do it today instead of next month.
Forward this page to your manager/decision maker. Or download our DAM checklist!
“Everything on the front end looks amazingly simple and structured for users. The feedback to the ERP is also perfectly arranged.”
Koen Van Der Chairs
Project Manager at Dupont Cheese (Milcobel)
DAM FAQ
These are the questions we hear the most from B2B companies considering a DAM system.
A shared drive is a storage location. Fonda DAM is a working system. The difference lies in three things: on the one hand, assets in Fonda DAM are directly linked to products in your PIM, so that a product page always shows the right photos and documents — automatically. On the other hand, Fonda DAM is searchable by product attributes, not just by filename. A shared drive doesn't scale as your catalog grows.
Enterprise DAM systems are built for large organizations with dedicated content teams, complex rights structures, and comprehensive approval workflows. They cost tens of thousands of euros per year and require months of implementation. Fonda DAM is deliberately simpler: it offers the functionality that an SME of 20 to 300 employees really needs — central storage, PIM connection, version control and controlled remote sharing — without the complexity and cost of an enterprise solution.
Fonda DAM supports the most common formats for B2B product content: images (JPG, PNG, WebP, SVG), videos (MP4, MOV), documents (PDF, DOCX, XLSX), technical files (DWG, DXF for technical drawings) and other formats on demand. For each file type, you can manage multiple variants — for example, a high-resolution version for print and a compressed version for web.
Fonda DAM is included in Fonda Basic, the free version of the Fonda platform. There is no time limit on the free version, but there is a storage limit of 5GB. If you want to expand with additional modules — such as the PIM module for product descriptions and translations, a B2B webshop or a customer portal — you can switch to a paid subscription. Check out the prices page for a complete overview.
You create an account, upload your first assets, organize them into folders. There is no technical setup, no API configuration, and no deployment project necessary. You are operational on the day of registration.
Fonda DAM is designed for catalogues of all sizes. For large libraries, the platform supports bulk uploads and structured imports from existing systems. The search and filter functionality continues to work at high volumes. Do you have an exceptionally large catalog or specific import requirements? Get in touch — we'll look at the best approach together.
Start with the basics. Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Built specifically for Belgian SMEs with 20—300 employees · Support from Ghent