B2B
Definition
B2B stands for Business-to-Business. This refers to transactions and relationships between companies, rather than between a company and individual consumers (B2C, Business-to-Consumer).
What is B2B?
Business-to-Business (B2B) is a business model where companies sell products, services, or information to other companies. This can take various forms, such as:
Product delivery: A manufacturer sells parts to another manufacturer who uses these parts to make a final product.
Services: An IT company offers software solutions to other companies to improve their business processes.
Wholesale: A wholesaler sells large quantities of products to retailers, who then sell them to consumers.
B2B features
Long-term relationships: B2B transactions are often based on long-term relationships and contracts.
Complex sales processes: The sales cycle in B2B is usually longer and more complex than in B2C, with multiple decision makers and higher transaction values.
Targeted marketing: B2B marketing targets specific companies and decision makers within those companies, often through direct marketing, trade shows, and networking events.
Related terms
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent