B2B
Definition
B2B stands for Business-to-Business. This refers to transactions and relationships between companies, rather than between a company and individual consumers (B2C, Business-to-Consumer).
What is B2B?
Business-to-Business (B2B) is a business model where companies sell products, services, or information to other companies. This can take various forms, such as:
Product delivery: A manufacturer sells parts to another manufacturer who uses these parts to make a final product.
Services: An IT company offers software solutions to other companies to improve their business processes.
Wholesale: A wholesaler sells large quantities of products to retailers, who then sell them to consumers.
B2B features
Long-term relationships: B2B transactions are often based on long-term relationships and contracts.
Complex sales processes: The sales cycle in B2B is usually longer and more complex than in B2C, with multiple decision makers and higher transaction values.
Targeted marketing: B2B marketing targets specific companies and decision makers within those companies, often through direct marketing, trade shows, and networking events.
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