Online requests for quotes for Bintz Technics
Working more efficiently and improving customer experience

Results and impact
Faster quote turnaround time
Customers can now request quotes for complex automation components quickly and easily, without time-consuming e-mail or telephone traffic.
Better customer experience
The digital system offers a modern, user-friendly experience that meets the expectations of business customers in the technical sector.
More efficient product management
Through the implementation of Product Information Management (PIM), all product information is centrally managed and always up to date on the website.
Highlights
- Digitization of the tender process for a wide range of technical components
- Clear product catalog with advanced search functionality
- Implementation of PIM for central product management
- Multilingual support (NL, FR, EN) for international customers
- Lower administrative burden for the sales and office team
- Modern B2B user experience for technical customers

Bintz Technics is an independent Belgian supplier of automation components and systems for industry and mechanical engineering. With more than 40 years of experience, the company supplies products from leading brands and provides technical support to machine manufacturers, engineering companies, industrial integrators and end users in Belgium and Luxembourg.
Challenge
Bintz Technics wanted to modernize the traditional quote process. The existing process was mainly via phone and email, which was time-consuming for both customers and the office staff. With a broad and complex product range of encoders, frequency converters, PLCs, industrial networks and other automation components, it wasn't always easy for customers to quickly find the right products and request a quote. Bintz Technics was looking for a digital solution that would accelerate the process while reducing the team's workload.
Solution
Digital requests for quotes
With Fonda Essentials, Bintz Technics has launched a user-friendly B2B system where customers can easily browse the product range and request quotes directly. The platform offers a comprehensive product catalog with advanced search functionality, so that customers can quickly find the right components. The requests for quotes are sent directly to the Bintz team, which ensures faster turnaround time and better service.
Product Information Management
An important component of the solution is the implementation of a Product Information Management System. This enables Bintz Technics to centrally manage all product information and enrich it with technical specifications, images, datasheets and manufacturer information. The result is a website with current and complete product data, which is automatically synchronized with the portal.
Multilingual support for international customers
The platform is available in Dutch, French and English, which matches Bintz Technics' international clientele. This multilingual functionality ensures that customers from Belgium, Luxembourg and other European countries have an optimal experience.
Lower workload and more efficient processes
Through the digitization of the quote process and automated product management via PIM, the Bintz Technics team is experiencing a significant reduction in the administrative workload. The office staff can now focus on assisting complex customer questions and building stronger customer relationships, instead of manually processing standard requests for quotes.
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Built specifically for Belgian SMEs with 20—300 employees · Support from Ghent