RFQ (Request for Quote)
Definition
An RFQ, or Request for Quote, is a request where a customer asks for a price proposal for specific products or services, often before placing an actual order. In B2B e-commerce, this process can be digitized so customers request a quote directly from the web shop.
From question to quote, without phone calls
Not every B2B purchase goes through a direct order. For larger volumes, custom work or new customers, the buyer first asks for a quote. A digital RFQ lets the customer do that directly from the product page or cart.
Difference from a regular order
With an order, the price is already fixed. With an RFQ, that price still needs to be determined, based on quantity, adjustments or negotiation.
Practical example
A contractor requests a quote through the web shop for 500 units of a product normally sold in smaller quantities. The supplier proposes an adjusted price, which the customer can then turn into an order.
Related terms
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent