Multi-language commerce
Definition
A multi-language web shop shows product information, prices and communication in the customer's language, automatically adapted based on country, language preference or account settings. For companies selling in multiple countries, this is more than a translated interface.
More than translating the buttons
A multi-language web shop also requires product descriptions, technical data sheets and automated emails to be properly translated, not just the platform's fixed interface text.
Where this connects to PIM
Companies that manage product data centrally through a PIM can link translations per language to the same product, instead of maintaining a separate product page for each language.
Practical example
A manufacturer sells in Belgium and the Netherlands. A French-speaking customer from Wallonia sees the same catalog in French, with the same customer-specific prices as their Dutch-speaking colleague.
Related terms
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
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