Digital transformation
Definition
Digital transformation is the process of restructuring a company's processes, products and customer interactions around digital technology. In B2B, this often means shifting from phone or paper-based orders to an integrated online platform.
More than just a new website
Digital transformation isn't a one-time project, but a shift in how a company works: from order processing and customer contact to inventory management and reporting.
Typical steps in B2B
Digitizing orders through a web shop, centralizing customer data, connecting systems through ERP integrations, and giving customers access to self-service.
Practical example
A wholesaler that used to receive orders only by phone and fax switches to a B2B web shop connected to its ERP. Orders come in automatically, without manual entry by customer service.
Related terms
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent