SSO (Single Sign-On)
Definition
SSO, or Single Sign-On, is a method that lets users access multiple systems — the customer portal, the web shop, internal business tools — with one login, instead of signing in separately each time.
One login, multiple applications
Without SSO, an employee or customer needs a separate password for every system. With SSO, one set of credentials is enough to access every connected platform.
Why this matters for B2B customers
Large business customers often run their own identity management system. SSO lets their employees log into the customer portal using their existing company account, without creating a separate password.
Added benefit
Fewer passwords means less risk of weak or reused passwords, and less time lost on password resets.
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent