Customer-specific pricing
Definition
Customer-specific pricing means prices differ per customer or customer group, based on agreements, volume or contract terms. In a B2B web shop, each customer automatically sees their own rate, without it having to be set manually for every order.
Why one price list isn't enough in B2B
In consumer web shops, everyone pays the same price. In B2B, customers often negotiate individual rates, volume discounts or tiered prices. A web shop that doesn't support this pushes customers back to the phone or email to get their correct price.
How it works
When a customer logs in, the platform recognizes them and automatically shows the right prices, based on customer group, contract or order volume.
Practical example
A wholesaler gives its largest customers 15% off parts, while new customers see the standard price. Both groups log into the same web shop and automatically see their own price, without extra admin work.
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent