B2B marketplace
Definition
A B2B marketplace is an online platform where multiple suppliers offer their products to business buyers, usually through one shared catalog with shared payment and logistics handling. This is different from a company's own web shop, where one business sells its own range.
Multiple suppliers, one platform
On a B2B marketplace, buyers find products from different suppliers side by side, similar to how Amazon or Bol.com work for consumers, but tailored to business purchasing, with customer-specific prices and larger order volumes.
Difference from your own B2B web shop
A company's own web shop sells only that company's range, with full control over brand, customer relationship and pricing. A marketplace shares that visibility with other suppliers, in exchange for wider reach.
Practical example
A manufacturer of industrial parts can run its own web shop for regular customers with negotiated prices, while also being present on a marketplace to reach new buyers.
Start with the basics.
Build from there.
Fonda Basic is free and immediately gives you a central place for all your product data and digital assets. You can take the step to a complete B2B webshop with customer-specific prices when you are ready.
Specifically built for B2B SMEs with 20–300 employees · Support based in Ghent