Belsack webshop for B2B and complex B2C customers
High-performance e-commerce with a large product catalog and customer loyalty support.
Highlights
- Wide range of products (tens of thousands of SKUs)
- Complex pricing structure with customer-specific prices, graduated prices, promotional prices...
- Different price units: per running meter, per piece, m2 ...
- Calculator: m2 by number of packs (or vice versa)
- Transport costs calculation based on region
- Quotation approval flow
- Proforma payment for specific customers
- Connection with SDP Robinson
Belsack timber trade is a Belgian family business specialized in selling wood and related building materials. Based in Halle, Belsack focuses on professionals in the construction sector as well as DIY enthusiasts. The range includes raw and planed wood, panels, insulation, garden wood and interior finishing. In addition, Belsack also offers services such as custom woodworking, drive-in and shipyard delivery. Belsack is known for customer-oriented service, expertise and a wide range of products.
Challenge: translating physical offerings into an online platform
Belsack timber dealer has been an established name in the Belgian wood sector for over 70 years, with an extensive range of products and a loyal customer base of both B2B and B2C customers. The challenge? Translate the rich range of the physical store in a clear, efficient and user-friendly way into an online platform that perfectly serves the needs of both target groups.
Solution: targeted digital
Smart product management via PIM
Through a seamless link between the ERP system and a powerful PIM (Product Information Management) platform, products are centrally managed and automatically published on the webshop. This ensures a consistent and efficient data flow with less manual input, saving time and minimizing errors.
Assortment translated into a clear online structure
Belsack's extensive product range was logically structured into clear category pages with advanced filters. As a result, customers find what they are looking for more quickly — from construction wood to finishing materials.
Related products and alternatives
Through smart suggestions, related and alternative products are automatically displayed, which increases shopping convenience and increases the average order value.
Targeted communication to B2B and B2C
Based on their profile (private or professional), visitors are contacted with customized home pages, content and features. This gives a logged in B2B customer immediate access to their order history, a quick order function (via product codes), and relevant offers.
Top level user-friendliness
Thanks to a focus on usability, category pages and filters have been optimized for a smooth user experience. Both professional customers and do-it-yourselfers can quickly find the right products.
Strong campaign landing pages
Through specially developed landing pages, campaigns, seasonal offers or new products are put in the spotlight. This makes it possible to trigger specific target groups in a targeted way.
“Our new webshop is really a world apart from the previous one — fresh, user-friendly and completely up to date. It took some extra research and fine-tuning to get everything just right, but we made something beautiful out of it that we're really happy with!”
— Team Belsack
Results and impact
Better, Faster, Stronger
For Belsack, Fonda combines technical efficiency with an intuitive shopping experience.
Less manual work
Internally, (semi-) automation ensures less manual work and more control over product data.
A digital upgrade that really pays off
Customers find their way faster, get customized content, and order more easily.
Curious about Fonda's impact on your organization?
Kevin is happy to tell you more during a short (online) demo by Fonda.