A B2B webshop with a quote tool for Fluxer
More efficiency for Fluxer, a leading player in the pipeline transport industry
Highlights
- Digitization of the traditional quote process for complex product offerings.
- Enable faster, more efficient and multilingual requests.
- Implementation of PIM for central product management.
- B2C user experience for the B2B market
- Lower workload through automation
- Quick navigation and current product data
Fluxer is a certified partner for products, services and solutions in the industry that deals with pipeline transport. With a wide range and a strong reputation, Fluxer offers everything companies need for pipes and associated infrastructure.
Challenge
Fluxer wanted to process their requests for quotes faster and more efficiently. The traditional process through physical stores and phone inquiries no longer with today's expectations. They were looking for a solution that provided insight into the extensive and complex range of products and simplified the application process. In addition, the solution had to be multilingual to meet the needs of their international customers.
Solution
B2C look for B2B webshop
We opted for a contemporary design that draws visitors' attention and leaves a positive impression. The website combines the look of a B2C site with the functionality needed for a B2B environment. User-friendly navigation, attractive visuals and clear call-to-action elements were key. Responsiveness, branding consistency and search engine optimization were important pillars during development.
Product Information Management
Of course, we used a Product Information Management solution. This was implemented to centrally manage and enrich product information. This system enables Fluxer to create a product catalog and distribute it to sales and e-commerce channels. The result is fully automated product management that provides current product data on the website.
Automation of manual work
The digitization of their requests for quotes led to an improved user experience that matches the high expectations of B2C markets. Fluxer employees are now experiencing a lower workload thanks to automation, while customers can request quotes faster and easier.
Results and impact
Top user experience
The B2B webshop now offers a user experience that is equivalent to that of B2C web shops.
Increased efficiency
Reduction of human workload behind the scenes thanks to automated product management via PIM.
Up-to-date product data
By implementing a PIM system as a single point of truth, the product information on the website is always up to date.
Curious about Fonda's impact on your organization?
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