Fonda vs. Sana Commerce | B2B e-commerce platform comparison

For whom is this comparison relevant?

You're considering a B2B e-commerce platform and Sana Commerce is on your shortlist. Or you've asked for a quote from Sana and want to know if there is an alternative that implements faster, costs less and also works with Exact or AFAS. Then this page is for you.

This comparison is relevant for: wholesalers, distributors and manufacturers in Belgium and the Netherlands, with 20 to 300 employees, who want their customers to order online with customer-specific prices and a link to their ERP.

Fonda vs. Sana Commerce — an honest overview

Both platforms are specifically built for B2B e-commerce with ERP integration. The differences lie in the target group, ERP support, implementation time and cost.

The fundamental difference: ERP support

Sana Commerce is a certified SAP and Microsoft partner. That is both the biggest strength and the biggest limitation. Companies with SAP Business One or Microsoft Dynamics Business Central are ideally placed to come to Sana. But companies with Exact Online — by far the most used ERP among Belgian and Dutch SMEs — are excluded from Sana's native support.

By default, Fonda integrates with Exact Online, SAP Business One, Microsoft Dynamics Navision and Business Central, AFAS and other common ERP systems. Integration is included in the subscription — no additional setup fees, no third party required.

A second structural difference is the implementation time. Sana requires 3 to 6 months for more complex setups — and user reviews on Gartner Peer Insights regularly report delays due to deployment team availability. Fonda will be operational within 4 to 8 weeks, including an ERP connection and product data import.

When is Sana Commerce the better choice?

We're honest: Sana Commerce is an excellent platform for the right situation. Choose Sana if your company works exclusively with SAP or Microsoft Dynamics, if you have an internal IT team that can supervise the implementation, if you operate internationally with multiple web stores in different languages and currencies, and if you have an enterprise budget for longer deployment and higher licensing costs.

When is Fonda the better choice?

Choose Fonda if you are a Belgian or Dutch SME with 20 to 300 employees, if you work with Exact Online, AFAS or another ERP outside the SAP/Microsoft ecosystem, if you want to go live within 4 to 8 weeks without an internal IT project team, if you want a customer portal, PIM and automated customer loyalty in one platform in addition to a B2B webshop, and if you prefer a scalable monthly subscription over a high one-off implementation cost.