A B2B customer portal for Vande Moortel brick factory
Order facing bricks and clay pavers easily
Highlights
- Customer portal for 24/7 self-service
- Personalized price agreements and conditions
- Order easily
- Delivery times visible via color codes
- Product variants possible
Vande Moortel Brickworks is a Belgian family business with a long tradition in the production of handmade bricks and facing bricks. The company is known for its traditional approach and produces high-quality bricks that are used for both historic building restoration projects and modern architecture. Combining traditional production techniques with contemporary innovation, Vande Moortel offers a wide range of colors, formats and textures, making their bricks popular with architects and construction professionals looking for authentic and sustainable façade solutions with character.
Challenge
The goal is to create a user-friendly, efficient and reliable online customer portal that increases customer satisfaction and improves operational efficiency. The portal offers customers 24/7 access to orders, invoices, delivery statuses and product specifications via self-service functionalities, reducing the pressure on customer service. Seamless integration with existing systems guarantees real-time data and prevents duplication of work. The modular, scalable architecture forms a future-friendly basis that can easily be expanded with new functionalities, so that the portal grows with changing customer needs without major redevelopments and develops into a strategic platform for digital transformation.
Solution
For Steenbakkerij Vande Moortel, Fonda's Customer Portal module offers the ideal solution for creating a modern self-service customer portal.
24/7 access for professionals
With Fonda, construction professionals and traders get 24/7 access to their customer-specific order information, order history, quotes and detailed product information about bricks and clay pavers.
Automation and focus on relationship management
The platform automates routine tasks such as orders, back orders, and status checks, allowing Vande Moortel's sales team to focus on relationship management and advice instead of administrative tasks.
Transparency and customer satisfaction
By letting customers enter their own data and providing real-time insight into prices, availabilities, delivery times and billing, Fonda reduces the margin of error and increases transparency and customer satisfaction.
Future-proof basis for growth
The modular architecture of Fonda's B2B Customer Enablement Platform makes the portal easily expandable with functionalities such as product configurators for custom bricks, automated customer loyalty via personalized communication, and system integrations with Vande Moortel's existing back office systems. This not only creates operational efficiency and cost savings in the short term, but also positions Vande Moortel as a digital pioneer in the brickwork sector with a scalable platform that grows with future needs.
Results and impact
24/7 Self-Service for professionals
Construction professionals and traders get access to orders, quotes and product information.
More time for relationship management
Automation of routine tasks frees the sales team from administration so they can focus on advice and customer relationships.
Scalable platform for the future
The modular architecture grows with Vande Moortel's ambitions and is easy to expand with other system integrations.
Curious about Fonda's impact on your organization?
Kevin is happy to tell you more during a short (online) demo.
No sales pitch. No obligation. We'll show you in 30 minutes whether Fonda fits your situation.”